With the loss of old export markets such as China and Australia in the 1950s, Taikoo promoted its products aggressively in Southeast Asia, the Middle East, East Africa and the South Sea Islands. In the 1960s, Malaya (including Singapore) was by far the largest importer of Hong Kong sugar. A large volume of Taikoo sugar was also consumed locally.

Exports of Hongkong Refined Sugar
Value in HK$'000					Quantity in cwt.
	*1963*	*1962*	*1961*	*1960*	*1963*	*1962*	*1961*	*1960*
Malaya	23,032	14,973	14,635	25,282	424,912	604,242	499,951	790,910
U.S. Oceania	1,358	700	793	690	24,088	21,253	20,775	17,896
Macao	779	435	393	427	13,844	14,929	12,150	12,725
Kenya	423	389	502	421	6,814	8,970	11,085	9,043
N. Borneo	221	74	65	90	3,360	1,668	1,366	2,013
Cambodia	183	484	483	942	5,481	16,831	15,048	28,638
Oceania n.e.s.	149	318	-	443	5,300	12,646	-	13,784
U.S.A.	131	59	60	120	1,450	930	965	1,850
Japan	121	63	589	67	2,014	2,084	18,196	1,891
Laos	114	96	46	35	1,751	1,878	909	815
Papua and New Guinea	99	97	155	-	1,333	2,615	3,478	-
Aden	64	138	218	162	956	3,064	4,579	3,051
Persian Gulf Sheikdoms	27	68	12	12	384	1,186	237	225
Iraq	12	101	33	-	171	3,125	749	-
Others	5,836	318	264	631	128,590	7,564	6,066	15,806
Total	32,549	18,313	18,248	29,322	620,448	702,985	595,554	898,647

Source: “Sugar”in Hong Kong Trade Bulletin (Hong Kong: Department of Commerce and Industry, Nov 1964) p.85.

In 1905, Taikoo registered the distinctive Taichi (taiji) trademark -- a philosophical symbol of “one-ness” achieved through the union of opposing forces, Yin and Yang. Deeply rooted in Chinese culture and instantly recognizable in the remotest of villages in China, the trademark must have played a big part in promoting sales.

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Exports of Hongkong Refined Sugar
Value in HK$'000					Quantity in cwt.
	*1963*	*1962*	*1961*	*1960*	*1963*	*1962*	*1961*	*1960*
Malaya	23,032	14,973	14,635	25,282	424,912	604,242	499,951	790,910
U.S. Oceania	1,358	700	793	690	24,088	21,253	20,775	17,896
Macao	779	435	393	427	13,844	14,929	12,150	12,725
Kenya	423	389	502	421	6,814	8,970	11,085	9,043
N. Borneo	221	74	65	90	3,360	1,668	1,366	2,013
Cambodia	183	484	483	942	5,481	16,831	15,048	28,638
Oceania n.e.s.	149	318	-	443	5,300	12,646	-	13,784
U.S.A.	131	59	60	120	1,450	930	965	1,850
Japan	121	63	589	67	2,014	2,084	18,196	1,891
Laos	114	96	46	35	1,751	1,878	909	815
Papua and New Guinea	99	97	155	-	1,333	2,615	3,478	-
Aden	64	138	218	162	956	3,064	4,579	3,051
Persian Gulf Sheikdoms	27	68	12	12	384	1,186	237	225
Iraq	12	101	33	-	171	3,125	749	-
Others	5,836	318	264	631	128,590	7,564	6,066	15,806
Total	32,549	18,313	18,248	29,322	620,448	702,985	595,554	898,647

Source: “Sugar”in Hong Kong Trade Bulletin (Hong Kong: Department of Commerce and Industry, Nov 1964) p.85.

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